SLOW FASHION IN TURIN. We are a sustainable, ethical clothing brand based in Turin, Italy. At Atelier Guida, we believe in the concept of slow fashion, which means that we prioritize quality and sustainability in all of our products. All of our clothing is proudly Real Made in Italy, using certified fabrics and locally sourced materials whenever possible. Our goal is to create pieces that will stand the test of time, both in terms of style and durability. Sustainable fashion from Italy. Find your unique style.