At Atelier Guida, we have been combining technology with traditional Italian craftsmanship for over 10 years to create sustainable and ethical clothing. We believe that it is possible to embrace innovation while still maintaining the timeless techniques that have been passed down through generations.

Our commitment to sustainability is at the core of everything we do. We use local fabrics whenever possible and employ dry printing methods to minimize our environmental impact. We also adhere to the principles of slow fashion, creating pieces that are built to last and never go out of style.

We are proud to be a part of the rich history of Italian fashion and are dedicated to preserving traditional techniques while also looking towards the future. Thank you for supporting our mission to create beautiful, long-lasting clothing in an ethical and sustainable way.


Designer Marika Guida has always had a deep respect for the environment and human values, which is evident in every aspect of her work. Since the release of her first collection in 2005, Marika has consistently drawn inspiration from the natural world and her own personal values to create clothing that is both beautiful and meaningful.

Marika’s talent has not gone unnoticed, and she has had the opportunity to collaborate with notable figures such as Arturo Brachetti in the world of TV, theatre, and events. In 2014, Marika’s work was featured at the Torino Fashion Week, solidifying her place as a talented and innovative designer.

At GuidaOnDemand, we are proud to carry Marika’s collections and share her message of sustainability and social responsibility with the world. Thank you for supporting our commitment to ethical fashion.


Meet John, a vital member of the GuidaOnDemand team. As a software developer, John plays a key role in building and maintaining our website. In addition to his technical expertise, John is also a talented photographer and believes in using technology to help us create ethical clothing.

At GuidaOnDemand, we are constantly striving to find ways to use technology to improve our sustainability and social responsibility. John’s skills and passion make him an invaluable asset as we work towards our mission of creating beautiful clothing in an ethical and sustainable way. Thank you for supporting our team and our values.


The latest addition to GuidaOnDemand is Raffaella, an editor by profession but always passionate about fashion and design. Combining writing and passion, she is able to make Marika’s work known on a larger scale, through social networks, blogs and newsletters and, at the same time, give more voice to the message of ethical and sustainable fashion in which we all we believe.

Shopping Cart


Sign up to get the latest news and info

en_GBEnglish (UK)

Register new user

User Login

This website uses cookies to enchance your experience.